Introducing Instruction Maps

An Instruction Map is a process diagram with a tight, unified lockup. It’s a compelling visual that reads clearly up close as well as from a distance. Instead of using text-heavy descriptions, Instruction Maps rely on icons and key data points to communicate information. The best way to describe an Instruction Map is to see it as standing at the intersection of flowchart and badge (Figure 1.1). 


Made for the select few

Instruction Maps are designed to qualify audiences and bring like-minded people together – the 5% who really care (Figure 1.2). Instruction Maps are nerd magnets – hyper-niche depictions of processes that are relevant to select sets of people. The goal is to collectively geek-out over an industry-specific activity.

Perfectly suited for






Client showcase

See how my customers have benefitted from their very own Instruction Map



Extracting juice from produce

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Ad Sales Genius

Capturing the ad sales process

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