How to turn produce into juice

Goodnature, the world leader in cold-press equipment, was looking for a way to connect with their customers and thank them for their past purchases. I was hired to develop an Instruction Map that depicted the process of creating cold pressed juice. 

During the discovery phase, we identified all the steps involved – creating a rough concept sketch that captured all the elements to be included. Once the sketch was approved, we moved on to the design phase. To strengthen their brand, the map leverages Goodnature’s established look and feel. It was important to incorporate fonts and elaborate on the design language of their iconography: open shapes with thick outlines and subtly rounded edges. 

We created a series of variations – a comprehensive, step-by-step version that shows the entire process and a product-specific version that targets Goodnature X-1 customers.


We love our map! It’s a great conversation starter and the best selling apparel item in our store.
— Charlie Wettlaufer, VP Sales and Marketing

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Are you ready to map?

When you hire Chris Vogel Design to create a custom Instruction Map for your business, you are creating a tool for empathy – giving you the ability to connect with your audience like never before.